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Trend Micro

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Trend Micro Inc.
Company typePublic
TYO: 4704
IndustryComputer software
Founded24 October 1988; 36 years ago (1988-10-24), Los Angeles, California, U.S.
FounderEva Chen
Steve Chang
Jenny Chang
HeadquartersTokyo, Japan (global)
Irving, Texas, United States[1] (global operational)
Taipei, Taiwan (global R&D)
Area served
Worldwide
Key people
Steve Chang
(Chairman)
Eva Chen
(CEO)
Kevin Simzer
(COO)
ProductsCybersecurity software
ServicesComputer security
RevenueIncrease ¥223.8 billion (2022)[2]
Decrease ¥31.3 billion (2022)[2]
Decrease ¥29.8 billion (2022)[2]
Total assetsIncrease ¥470.8 billion (2022)[2]
Total equityIncrease ¥228.7 billion (2022)[2]
Number of employees
7,000 (2022)[2]
Websitewww.trendmicro.com

Trend Micro Inc. is a global cyber security software company. The company has globally dispersed R&D in 16 locations across every continent. The company develops enterprise security software for servers, containers, and cloud computing environments, networks, and end points.[3] Its cloud and virtualization security products provide automated security for customers of VMware,[4] Amazon AWS,[5] Microsoft Azure,[6] and Google Cloud Platform.[7]

Eva Chen is a co-founder, and chief executive officer since 2005. She succeeded founding CEO Steve Chang, who now is chairman.[8]

Kevin Simzer is the COO, running the company’s global operations, and appears frequently in the media to speak about the company.[9]

History

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Founding

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The company was founded in 1988 in Los Angeles by Steve Chang, his wife, Jenny Chang, and her sister, Eva Chen.[10][11] The company was established with proceeds from Steve Chang's previous sale of a copy protection dongle to a United States–based Rainbow Technologies.[12] Shortly after establishing the company, its founders moved headquarters to Taipei.[13]

In 1992, Trend Micro took over a Japanese software firm to form Trend Micro Devices and established headquarters in Tokyo. It then made an agreement with CPU maker Intel, under which it produced an anti-virus product for local area networks (LANs) for sale under the Intel brand. Intel paid royalties to Trend Micro for sales of LANDesk Virus Protect in the United States and Europe, while Trend paid royalties to Intel for sales in Asia. In 1993, Novell began bundling the product with its network operating system.[13] In 1996, the two companies agreed to a two-year continuation of the agreement in which Trend was allowed to globally market the ServerProtect product under its own brand alongside Intel's LANDesk brand.[citation needed]

Trend Micro was listed on the Tokyo Stock Exchange in 1998 under the ticker 4704.[12] The company began trading on the United States–based NASDAQ stock exchange in July 1999.[14]

Acquisitions

  • KelKea – 2005[15]
  • HijackThis – 2007  [16]
  • Provilla – 2007  [17]
  • TippingPoint – 2007[18]
  • Identum – 2008[19]
  • Third Brigade – 2009[20]  
  • InterMute – 2009[21]
  • Humyo – 2010[22]
  • Mobile Armor – 2010[23]
  • AffirmTrust – 2012[24]
  • IndusGuard – 2012[25]
  • Broadweb – 2012[26]
  • IMMUNIO – 2017[27]

Notable Partnerships

2000s

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In 2004, founding chief executive officer Steve Chang decided to split the responsibilities of CEO and chairman of the company.[12] Company co-founder Eva Chen succeeded Chang as chief executive officer of Trend Micro in January 2005.[8] Chen has been the company's chief technology officer since 1996 and before that executive vice president since the company's founding in October 1989.[8] Chang retained his position as company chairman.[8] In May, Trend Micro acquired US-based antispyware company InterMute for $15 million.[38] Trend Micro had fully integrated InterMute's SpySubtract antispyware program into its antispyware product offerings by the end of that year.[38][39]

In 2008, Trend Micro Smart Protection Network released Cloud-Based Global Threat Intelligence with more than 1,000 security experts worldwide and 24/7 operation.[40]

2010s

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In 2014, Trend Micro was first to market with security designed for both AWS and Microsoft Azure public Clouds.[41]

In 2018, Trend Micro released the first AI-Powered writing style analysis to halt email fraud, a new layer of protection against BEC attacks, which uses AI to "blueprint" a user's style of writing.[42]

In 2019, Trend Micro released the broadest Cloud Workload Protection Platform (CWPP) for AWS, Azure, & GCP, delivering the industry’s broadest range of security capabilities in a single platform.[43]

2020s

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In 2024 Trend Micro launched the world’s first security solutions for consumer AI PC’s, tailored to safeguard against emerging threats in the era of AI PCs.[44]

Also in 2024, Trend Micro announced plans to demo a new data center solution, using NVIDIA technology, for security-conscious business and government customers harnessing the power of AI.[1]

Adversary, Attack, and Campaign Intelligence

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Trend Micro’s Adversary, Attack, and Campaign Intelligence is the broadest in the industry[43], with 500K Commercial customers[45] and over 17M Consumer customers[46] worldwide. Trend Micro’s intelligence gathering documents on average 2.5 Trillion Events per day[45] by monitoring customer’s endpoints, web traffic, cloud, servers, and more.  

Trend Micro had over 6.5 Trillion threat queries in 2023, and blocked 1.6 Billion threats the same year[47]. Trend Micro has been a leader in vulnerability disclosure since 2007[48].

Trend ZDI

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Trend Micro's Zero Day Initiative (ZDI) is an international software vulnerability initiative that was started in 2005 by TippingPoint, a division of 3Com. The program was acquired by Trend Micro as a part of the HP TippingPoint acquisition in 2015[18].  

ZDI buys various software vulnerabilities from independent security researchers, and then discloses these vulnerabilities to their original vendors for patching before making such information public.

See also

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References

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  1. ^ Abril, Danielle (17 September 2013). "Trend Micro opens global headquarters in Irving". Dallas Business Journal.
  2. ^ a b c d e f "FInancial Highlights of Trend Micro". Trend Micro.
  3. ^ "Trend Micro Advances DevSecOps via Kubernetes Integration". Container Journal. 15 April 2019.
  4. ^ Kovacs, Eduard (27 August 2013). "Trend Micro Teams Up with VMware Deep Security Integrated with VMware NSX". Softpedia. Retrieved 15 March 2015.
  5. ^ Messmer, Ellen (25 June 2014). "Gartner: Best practices for Amazon AWS security". Network World. Retrieved 15 March 2015.
  6. ^ a b Kovacs, Eduard (13 May 2014). "Trend Micro and Microsoft Expand Partnership to Provide Security to Azure Customers". Softpedia. Retrieved 15 March 2015.
  7. ^ "Trend Micro Releases Innovations That Increase Security for Google Cloud Platform, Kubernetes and G Suite Gmail". Security Boulevard. 9 April 2019.
  8. ^ a b c d "Trend Micro". South China Morning Post. 23 November 2004.
  9. ^ "Leadership". Trend Micro. Retrieved 22 January 2025.
  10. ^ Nishihara, Naomi (11 August 2015). "In cybersecurity, workers must think on feet, culture czar says". The Dallas Morning News. Retrieved 16 March 2018.
  11. ^ Greenberg, Andy (4 November 2009). "Ten Minutes That Mattered: Trend Micro's Eva Chen". Forbes. Retrieved 16 March 2018.
  12. ^ a b c Cohen, M.L. (2009). "Trend Micro Inc.". In Pederson, Jay P. (ed.). International Directory of Company Histories. Vol. 97. Detroit: St. James Press. pp. 429–432.
  13. ^ a b Yun, Eugenia (July 2001). "Hard Sell for Software". Taiwan Review. Archived from the original on 2 April 2015. Retrieved 15 March 2015.
  14. ^ "New Stock Listings". The Wall Street Journal. 12 July 1999.
  15. ^ "Trend Micro tackles spam with Kelkea buy". CNET. Retrieved 22 January 2025.
  16. ^ "Trend Micro acquires HijackThis antispyware". Network World. Retrieved 22 January 2025.
  17. ^ "Trend Micro buys data-leak specialist Provilla". Network World. Retrieved 22 January 2025.
  18. ^ a b Leyden, John (21 October 2015). "Trend Micro stumps up $300m to buy HP TippingPoint". The Register. Retrieved 18 May 2016.
  19. ^ Botezatu, Bogdan (26 February 2008). "Trend Micro Signs Buyout Deal With UK Software Encryption Firm". softpedia. Retrieved 22 January 2025.
  20. ^ "Trend Micro Acquires Third Brigade". www.darkreading.com. Retrieved 22 January 2025.
  21. ^ "Trend Micro Picks Up InterMute, Buys Into Anti-Spyware Market | InformationWeek". www.informationweek.com. Retrieved 22 January 2025.
  22. ^ Incorporated, Trend Micro. "Trend Micro Acquires humyo for Premium Consumer and Small Business Next-Generation Online Storage". www.prnewswire.com. Retrieved 22 January 2025.
  23. ^ Incorporated, Trend Micro. "Trend Micro Completes Acquisition of Mobile Armor". www.prnewswire.com. Retrieved 22 January 2025.
  24. ^ Seiffert, Don (27 June 2012). "AffirmTrust acquired by billion-dollar Japanese company". Boston Business Journal. Retrieved 15 March 2015.
  25. ^ "Trend Micro has appointed Dhanya Thakkar as managing director for India & Saarc. Dhanya joined Trend Micro as a result of the acquisition of IndusGuard, which he co-founded and for which he served as president". The Times of India. 29 July 2013. ISSN 0971-8257. Retrieved 22 January 2025.
  26. ^ Osbrone, Charlie (10 October 2013). "Trend Micro acquires advanced persistent threat defender Broadweb". ZDNet. Retrieved 15 March 2015.
  27. ^ Goud, Naveen (29 November 2017). "Trend Micro acquires hybrid cloud security firm Immunio". Cybersecurity Insiders.
  28. ^ Saxena, Aishwarya (18 November 2020). "Trend Micro Becomes Launch Partner for AWS Firewall". BisInfoTech. Retrieved 26 July 2023.
  29. ^ Spencer, Leon (1 October 2014). "Trend Micro to share threat information with Interpol". ZDNet. Retrieved 15 March 2015.
  30. ^ "Google Cloud Partners". cloud.google.com. Retrieved 22 January 2025.
  31. ^ "Trend Micro and NVIDIA accelerate AI security with Trend Vision One and NVIDIA NIM Integration – Intelligent CISO". Retrieved 22 January 2025.
  32. ^ "IBM | Strategic Alliance Partner". Trend Micro. Retrieved 22 January 2025.
  33. ^ "Capgemini - Alliance Partners". Trend Micro. Retrieved 22 January 2025.
  34. ^ "Trend Micro Partners with Paris Peace Forum to Drive Secure AI Adoption". Morningstar, Inc. 11 November 2024. Retrieved 22 January 2025.
  35. ^ "Facebook, Microsoft, and 32 other tech firms sign cybersecurity pledge". VentureBeat. 17 April 2018. Retrieved 7 December 2020.
  36. ^ "HITRUST and Trend Micro launch new cybersecurity-focused partnership". MedCity News. 9 August 2017. Retrieved 18 July 2019.
  37. ^ Solomonovich, Geva (8 October 2019). "Trend Micro and Snyk partner to deliver complete remediation to secure containers". Snyk. Retrieved 26 July 2023.
  38. ^ a b Bray, Hiawatha (11 May 2005). "Japanese Firm to Buy Braintree's Intermute for $1.5M". The Boston Globe.
  39. ^ Kapica, Jack (31 October 2005). "Trend Micro steps up fight against hackers". The Globe and Mail.
  40. ^ Micro, Trend (22 January 2025). "Trend Micro Smart Protection Network" (PDF). Retrieved 22 January 2025.{{cite web}}: CS1 maint: url-status (link)
  41. ^ "Trend Micro Deep Security Now Available on AWS Marketplace". Trend Micro | Newsroom. Retrieved 22 January 2025.
  42. ^ www.ETCISO.in. "Trend Micro launches AI enabled writing style analysis to halt business email fraud - ET CISO". ETCISO.in. Retrieved 22 January 2025.
  43. ^ a b News Desk, CXOtoday (19 November 2019). "Trend Micro Debuts World's Broadest Security Services Platform for Organizations Building Applications in the Cloud". CXOToday.com. Retrieved 22 January 2025.
  44. ^ "Trend Micro Launches World's First Security Solutions for Consumer AI PCs". Trend Micro | Newsroom. Retrieved 22 January 2025.
  45. ^ a b "The NEOM McLaren Formula E Team Names Cybersecurity Leader Trend Micro Official Partner". Trend Micro | Newsroom. Retrieved 22 January 2025.
  46. ^ "Trend Micro Reports Earnings Results for Q3 2023 Marking 100 Consecutive Quarters of Profitable Growth". Trend Micro | Newsroom. Retrieved 22 January 2025.
  47. ^ "Global AI Cybersecurity Leader". Trend Micro. Retrieved 22 January 2025.
  48. ^ "Trend Micro #1 in Vulnerability Disclosure, Helping Prevent Breaches and Save Businesses Millions". Trend Micro | Newsroom. Retrieved 22 January 2025.
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